Video: Nichole Kelly talks social media and business strategy

Video: Nichole Kelly on CEOs and how they view marketing (it’s not good …)

Numbers matter. Nichole Kelly knows which numbers matter most.

That’s why she wrote the book “How to Measure Social Media” [aff. link]. And that’s why she explained them in detail at Y’all Connect Presented by Alabama Power.

But before looking at the metrics, Nichole talks about marketing’s reputation against what it should actually be doing for companies. She spends time defining the sales funnel and aligning goals with social media tactics.

See her expertise in our three video clips.

Nichole’s full presentation, “The Secrets for Driving Real Social Media ROI,” can give you more assistance in calculating and reaching the numbers that matter.

You can purchase the hourlong video of her full seminar for just $19.

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Video: Nichole Kelly on the role of metrics and the sales funnel as they relate to social media

Video: Nichole Kelly examines business goals and how they drive social media and metrics.

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About Wade Kwon

Wade Kwon is conference director for Y’all Connect. See his full bio.