[See full schedule.]

Session descriptions for Y’all Connect 2017:

Hacking the Conversation: Discover Insights Through Social Data and Grow Your Business

Jason FallsJason Falls: Most marketing campaigns are developed around guesswork. The brand or agency in question makes broad assumptions about audiences and their behaviors because qualitative market research is often cost prohibitive. But thanks to social technologies, every marketer now has access to cost effective consumer research – that of online conversations – that can uncover the important insights that drive your customers to engage and even purchase.

In this exploration of social listening and monitoring techniques, Jason Falls will explain the difference in monitoring versus listening, show examples of insights gained by analyzing online conversations and illustrate how you, too, can take the guesswork out of digital and even broad scale marketing campaigns.

• 9:35 a.m.

Case Study Conversation: A Look at the Who, What and How of Successful Digital Influencer Campaigns

Stacey FergusonStacey Ferguson: Case studies will include McDonald’s, Dove and Mahogany by Hallmark.

• 10:40 a.m.

Additional sessions to come …

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Note: Speakers, topics and schedule subject to change.

[See the complete list of sessions from 20152014 and 2013.]

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