Tag Archives: metrics
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A look ahead to digital marketing in 2018

The members of the Forbes Agency Council shared their top trends for digital marketing in 2018.

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Let’s kill vanity metrics

Leaders should cut off funding for these ego-driven exercises in vanity metrics. They should demand clear analytics reporting and tie them to specific business goals.

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These metrics apps bring statistical clarity to social media

Here are four tools that help me understand my social media marketing and interaction …

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The best sources of inspiration for our storytelling

We have these options to try the next time we’re stymied by the next blog post, the next video, the next email blast …

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Ramon De Leon

Video: Ramon De Leon on humanizing brands

The right attitude. Comprehensive training. A goal of building relationships. These are just a few of the steps Ramon De Leon has used to show who he and his colleagues are to customers and fans.

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Ike Pigott

Video: Ike Pigott on sizing up blog posts

Ike Pigott cuts through that clutter in his talk, “Less is More, and More Is Better: Size Matters.”

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Jason Falls

Video: Jason Falls on measuring everything

In his talk, he broke down multiple goals into measurable parts.

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Laura Creekmore

Video: Laura Creekmore on building better content

In her morning talk at Y’all Connect Presented by Alabama Power, she looked at content creation, specifically Content 1.0, 2.0 and 3.0 and how it can be both an asset and a liability.

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Video: Nichole Kelly talks social media and business strategy

Numbers matter. Nichole Kelly knows which numbers matter most.

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