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showroom

The future of showrooming

If we need to see how this showroom of the future works, we should visit our local museum.

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cow

Don’t forget to include the Stinky Cow

The difference between a typical tale and a standout story is one dead cow.

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prescription drugs

A prescription for powerful storytelling

For health care, storytelling can become an effective way to break through the clutter and engage people with empathy and personal connections.

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Sara ElShafie

Explaining science through better storytelling

Berkeley grad student Sara ElShafie has a solution: Teach scientists to be better storytellers.

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Alice in Wonderland

Would we be better storytellers if we started in school?

As storytellers in marketing, we know all too well the challenges of creating compelling stories and characters.

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David Griner

Audio: David Griner on ‘On Point’

NPR’s “On Point” recently examined two events in which consumers and activists leveraged social media to sway corporate decisions.

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Rockstar Energy Drink on Youtube

Dress up your YouTube profile page

Good digital marketing means having all the bases covered, including basic profile information on social networks.

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Anderson Cooper, Tristan Harris

Video: Is Silicon Valley turning us into smartphone junkies?

A recent “60 Minutes” report looks into Silicon Valley’s role in brain hacking, the practice of understanding how we respond to stimuli so programmers can make their software more compelling.

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well-crafted stories

Crunching the numbers on storytelling

An Austin company has studied audience research and its own database to help speakers improve their presentations.

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how to draw a rabbit

The formulas for storytelling in marketing, with beautiful examples

In “11 Storytelling Formulas to Supercharge Your Social Media Marketing,” Alfred Lua runs through different approaches to build a story, with a custom sample of each style.

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