He shows how to use this emerging type of market research as well as how do to it on a limited budget.
We all have the power to reach thousands using Facebook Live.
Taylor shared his insights in his talk, “The Best Videos Ever and the Stories Behind Them.”
A few days before our annual event, we gather the volunteers together for introductions and training. And we tell stories.
If we need to see how this showroom of the future works, we should visit our local museum.
The difference between a typical tale and a standout story is one dead cow.
For health care, storytelling can become an effective way to break through the clutter and engage people with empathy and personal connections.
Berkeley grad student Sara ElShafie has a solution: Teach scientists to be better storytellers.
As storytellers in marketing, we know all too well the challenges of creating compelling stories and characters.