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stethoscope and laptop

Understanding our audience through listening

We must practice our listening skills, online and offline, if we want to become better marketers and storytellers.

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CSS screen

Using Illustrator or InDesign for email marketing

Several options for converting Illustrator or InDesign files for HTML emails.

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audience

Where do you need help with digital marketing? Tell us.

We’ll be happy to answer your questions or point you to the best resources online and offline.

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Reuters - news video

Are audiences as crazy for videos as advertisers are?

Two studies indicate the format isn’t growing on fans as quickly as once thought.

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Eugen Merher

Run fast, run free: See this student spec spot

Adidas may not care for this homegrown commercial, but the advertising community seems to love it.

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knife

Let’s kill vanity metrics

Leaders should cut off funding for these ego-driven exercises in vanity metrics. They should demand clear analytics reporting and tie them to specific business goals.

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story circles

Video: Understanding Dan Harmon’s storytelling steps

Will Schoder put together the video essay “Every Story Is the Same” to take us through each of Dan Harmon’s storytelling steps.

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Pantone Greenery, okra

Greenery for 2017: A prouder shade of okra

Pantone has a color in mind for 2017: 15-0343. It’s probably easier to call it by its other name, Greenery.

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Magic City Stickers

Holiday freebie: Magic City Sticker Pack

For early holiday fun, download a free pack of Birmingham-themed stickers. Local software startup Airship created a set for iMessage for iOS devices.

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Brad Bird

Video: Brad Bird tells stories, which happen to be fantastic. And animated.

Bird’s commentary on thoughtful storytelling accompanies footage from his and other animated films. He lauds restraint and emotional connections over nonstop frenetic pacing for the sake of action.

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