Here are a few questions to consider …
Archive | Storytelling
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Behind the buzz: N2V marketing from Netflix
Writer John Boitnott explores the four ways Netflix uses targeted marketing to increase subscriptions and viewing hours.
Hungry for content, starving for stories
It is incumbent that marketers go beyond campaigns to create engaging stories for their audiences. Stories are vital, stories are compelling, stories are revelatory.
Digital marketing in 2038
Let’s take a few wild guesses as to what our marketing looks like in 2038 …
Building a storytelling dream team
When shopping for a storytelling team for your brand, look for these key players to make it work.
If action movies can evolve, so can our corporate storytelling
As marketers, we have to put aside the notion that we have nothing new to say.