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Jason Falls

Video: Jason Falls on analyzing social conversation

He shows how to use this emerging type of market research as well as how do to it on a limited budget.

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Donna Francavilla

Video: Donna Francavilla on the magic of Facebook Live

We all have the power to reach thousands using Facebook Live.

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Taylor Robinson

Video: Taylor Robinson on the secret ingredients for storytelling

Taylor shared his insights in his talk, “The Best Videos Ever and the Stories Behind Them.”

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volutneers

Building a mythology through storytelling

A few days before our annual event, we gather the volunteers together for introductions and training. And we tell stories.

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showroom

The future of showrooming

If we need to see how this showroom of the future works, we should visit our local museum.

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cow

Don’t forget to include the Stinky Cow

The difference between a typical tale and a standout story is one dead cow.

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prescription drugs

A prescription for powerful storytelling

For health care, storytelling can become an effective way to break through the clutter and engage people with empathy and personal connections.

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Sara ElShafie

Explaining science through better storytelling

Berkeley grad student Sara ElShafie has a solution: Teach scientists to be better storytellers.

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Alice in Wonderland

Would we be better storytellers if we started in school?

As storytellers in marketing, we know all too well the challenges of creating compelling stories and characters.

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David Griner

Audio: David Griner on ‘On Point’

NPR’s “On Point” recently examined two events in which consumers and activists leveraged social media to sway corporate decisions.

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