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how to draw a rabbit

The formulas for storytelling in marketing, with beautiful examples

In “11 Storytelling Formulas to Supercharge Your Social Media Marketing,” Alfred Lua runs through different approaches to build a story, with a custom sample of each style.

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Don't let fans get the wrong impression through carelessness or neglect.

Spring cleaning for social media

Don’t let fans get the wrong impression through carelessness or neglect.

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Up

Learn storytelling from Pixar in a free online course

Digital marketers who want to create compelling narratives for their brands can learn from Oscar winners.

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Iron Man

How Iron Man beats both Superman and Batman

Understanding how characters grow is a vital part of storytelling. But it isn’t always that easy to grasp.

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stethoscope and laptop

Understanding our audience through listening

We must practice our listening skills, online and offline, if we want to become better marketers and storytellers.

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CSS screen

Using Illustrator or InDesign for email marketing

Several options for converting Illustrator or InDesign files for HTML emails.

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audience

Where do you need help with digital marketing? Tell us.

We’ll be happy to answer your questions or point you to the best resources online and offline.

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Reuters - news video

Are audiences as crazy for videos as advertisers are?

Two studies indicate the format isn’t growing on fans as quickly as once thought.

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Eugen Merher

Run fast, run free: See this student spec spot

Adidas may not care for this homegrown commercial, but the advertising community seems to love it.

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knife

Let’s kill vanity metrics

Leaders should cut off funding for these ego-driven exercises in vanity metrics. They should demand clear analytics reporting and tie them to specific business goals.

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