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Chidi, Eleanor, The Good Place

The ethical digital marketer

Here are a few questions to consider …

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remote - Netflix button

Behind the buzz: N2V marketing from Netflix

Writer John Boitnott explores the four ways Netflix uses targeted marketing to increase subscriptions and viewing hours.

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Grey's Anatomy

Hungry for content, starving for stories

It is incumbent that marketers go beyond campaigns to create engaging stories for their audiences. Stories are vital, stories are compelling, stories are revelatory.

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audience surveys 2017

Fail more

Are we doing enough of them in marketing? And are they teaching us anything?

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laptop stickers

More marketing, onscreen and beyond

Let’s work together with Sales to turn browsers into customers.

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seedling

Intent is everything

We can treat people as foolish or we can treat them as valuable.

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corridor

Digital marketing in 2038

Let’s take a few wild guesses as to what our marketing looks like in 2038 …

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remote control robot

A look ahead to digital marketing in 2018

The members of the Forbes Agency Council shared their top trends for digital marketing in 2018.

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crayons

Building a storytelling dream team

When shopping for a storytelling team for your brand, look for these key players to make it work.

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Keanu Reeves, Speed

If action movies can evolve, so can our corporate storytelling

As marketers, we have to put aside the notion that we have nothing new to say.

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