crayons

Building a storytelling dream team

When shopping for a storytelling team for your brand, look for these key players to make it work.

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Keanu Reeves, Speed

If action movies can evolve, so can our corporate storytelling

As marketers, we have to put aside the notion that we have nothing new to say.

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AdWords for Dummies

The days of set-and-forget ad buys are over

In the digital space, we’re seeing customers and activists pushing back on media buys.

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consumer trust chart

When searching for answers goes awry

We search online, most often using Google, and can get those results faster thanks to our ever-present phones.

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Gender Avenger Stamp of Approval

Gender Avenger gives us its Stamp of Approval

The seal goes to “conferences and other public events that have a minimum of 40 percent women represented onstage within two weeks of the event date.”

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Kristin T. Scroggin

Video: Kristin T. Scroggin on how each generation uses tech

Great digital marketing is about knowing your target audience. But do we know them as well as we think?

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James Spann

Video: James Spann on successful strategies for social media

From Twitter to YouTube, from Google+ to Snapchat, he frets over followers and cranks out content.

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Whitney Breaux

Video: Whitney Breaux on consistency in customer experience

She gets how all of us have the power when shopping online and in person.

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Laura Prewitt, Teresa Zuniga Odom, Vikki Grodner

Sponsoring Y’all Connect in 2018

Let’s team up to make Y’all Connect 2018 the best one yet.

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Jason Falls

Video: Jason Falls on analyzing social conversation

He shows how to use this emerging type of market research as well as how do to it on a limited budget.

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