Writer John Boitnott explores the four ways Netflix uses targeted marketing to increase subscriptions and viewing hours.
It is incumbent that marketers go beyond campaigns to create engaging stories for their audiences. Stories are vital, stories are compelling, stories are revelatory.
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Are we doing enough of them in marketing? And are they teaching us anything?
Let’s work together with Sales to turn browsers into customers.
Let’s take a few wild guesses as to what our marketing looks like in 2038 …
What should people new to the Birmingham scene know about our tech scene?