guest

Super secret sale for super special guests

Regular tickets are $149. Returning guests can purchase a limited number for $79 to $89.

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stethoscope and laptop

Understanding our audience through listening

We must practice our listening skills, online and offline, if we want to become better marketers and storytellers.

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CSS screen

Using Illustrator or InDesign for email marketing

Several options for converting Illustrator or InDesign files for HTML emails.

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audience

Where do you need help with digital marketing? Tell us.

We’ll be happy to answer your questions or point you to the best resources online and offline.

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Laura Prewitt

Meet our new Salesperson, Laura

I’m happy to announce that Y’all Connect has added a Salesperson. Laura Prewitt possesses many talents, including sales, marketing and helping people.

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Reuters - news video

Are audiences as crazy for videos as advertisers are?

Two studies indicate the format isn’t growing on fans as quickly as once thought.

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Eugen Merher

Run fast, run free: See this student spec spot

Adidas may not care for this homegrown commercial, but the advertising community seems to love it.

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knife

Let’s kill vanity metrics

Leaders should cut off funding for these ego-driven exercises in vanity metrics. They should demand clear analytics reporting and tie them to specific business goals.

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story circles

Video: Understanding Dan Harmon’s storytelling steps

Will Schoder put together the video essay “Every Story Is the Same” to take us through each of Dan Harmon’s storytelling steps.

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Pantone Greenery, okra

Greenery for 2017: A prouder shade of okra

Pantone has a color in mind for 2017: 15-0343. It’s probably easier to call it by its other name, Greenery.

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