STREAMING/DOWNLOADABLE VIDEO. Are you ready to get past all the social media hype and get down to business? Nichole will reveal where social media fits in the sales funnel to properly align expectations on what it can and can’t deliver. She’ll show you what you are doing now that undermines social media ROI and causes it to fail in organizations. Finally, she’ll show you how to really measure social media to connect to core business objectives like sales volume, revenue and cost deflection.
You’ll walk away with a new understanding of how social media can drive business results, where to look for leaks in your funnel and what key performance indicators really matter for analyzing and optimizing results. Get beyond fluff social media strategies and metrics and start driving social media success with a tangible framework that you can take back to the office and implement immediately.
- • Show your CEO and CMO that you understand what really matters in business and where social media fits.
- • Connect social media impact to core business objectives like sales volume, revenue and costs.
- • Learn how to get the right framework in place to get bottom line metrics.
- • Understand whether or not your social media publishing process is preventing accurate measurement results.
- • Get the ammo you need jumpstart your career by learning how to translate social media into their language.
Filmed July 23, 2013.
Our guests said …
- • “Great detail on Google Analytics — love the detail!”
- • “She was very knowledgeable and engaging. Great way to end the day!”
- • “I want to take her back to the office with me!”
Clip: How CEOs view marketing, and what needs to change
Clip: The role of metrics and the sales funnel and how they relate to social media
Clip: Ensuring goals to determine next steps for social media and metrics