About Wade Kwon

Wade Kwon is conference director for Y'all Connect. See his full bio.

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VIP party guest

Mailbag: Why come back for Y’all Connect?

What would be a good strategy for approaching the conference a second time?

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how to draw a rabbit

The formulas for storytelling in marketing, with beautiful examples

In “11 Storytelling Formulas to Supercharge Your Social Media Marketing,” Alfred Lua runs through different approaches to build a story, with a custom sample of each style.

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Don't let fans get the wrong impression through carelessness or neglect.

Spring cleaning for social media

Don’t let fans get the wrong impression through carelessness or neglect.

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Up

Learn storytelling from Pixar in a free online course

Digital marketers who want to create compelling narratives for their brands can learn from Oscar winners.

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Iron Man

How Iron Man beats both Superman and Batman

Understanding how characters grow is a vital part of storytelling. But it isn’t always that easy to grasp.

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guest

Super secret sale for super special guests

Regular tickets are $149. Returning guests can purchase a limited number for $79 to $89.

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stethoscope and laptop

Understanding our audience through listening

We must practice our listening skills, online and offline, if we want to become better marketers and storytellers.

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CSS screen

Using Illustrator or InDesign for email marketing

Several options for converting Illustrator or InDesign files for HTML emails.

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audience

Where do you need help with digital marketing? Tell us.

We’ll be happy to answer your questions or point you to the best resources online and offline.

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Laura Prewitt

Meet our new Salesperson, Laura

I’m happy to announce that Y’all Connect has added a Salesperson. Laura Prewitt possesses many talents, including sales, marketing and helping people.

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