Tag Archives: business
knife

Let’s kill vanity metrics

Leaders should cut off funding for these ego-driven exercises in vanity metrics. They should demand clear analytics reporting and tie them to specific business goals.

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Jen Barnett

Video: Jen Barnett on branding case studies

For her talk, “Better Digital Branding: Three Live Case Studies,” she selected her favorites and examined their branding, their websites and more.

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James Spann

Video: James Spann on new tricks from a seasoned broadcaster

He learns, he adapts. And in these videos, he shares his insights.

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Jason Falls

Video: Jason Falls on measuring everything

In his talk, he broke down multiple goals into measurable parts.

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Ike Pigott

Video: Ike Pigott on thoughtful customer service

His ideas can lead to better customer service and stronger reputations.

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David Wilson

Video: David Wilson on determining your company’s value proposition

His hourlong talk is a crash course in business basics and marketing essentials.

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Shaun King

Video: Shaun King on deeper connections with your social media audience

His talk at Y’all Connect Presented by Alabama Power showed how he carefully manages his hundreds of thousands of social media followers on Twitter, Facebook, Instagram and more.

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Laura Creekmore

Video: Laura Creekmore on building better content

In her morning talk at Y’all Connect Presented by Alabama Power, she looked at content creation, specifically Content 1.0, 2.0 and 3.0 and how it can be both an asset and a liability.

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Kary Delaria

Video: Kary Delaria on the secrets of social selling

She spoke about “Innovation and Change in Social Media,” showing how companies are using their creativity and their channels to engage people.

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