Tag Archives: goal
seedling

Intent is everything

We can treat people as foolish or we can treat them as valuable.

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knife

Let’s kill vanity metrics

Leaders should cut off funding for these ego-driven exercises in vanity metrics. They should demand clear analytics reporting and tie them to specific business goals.

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flying swings

The unnecessary perpetual motion of social media

What’s the point of your social media?

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pedestrian mural

The best sources of inspiration for our storytelling

We have these options to try the next time we’re stymied by the next blog post, the next video, the next email blast …

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Taylor Robinson

Video: Taylor Robinson on better stories for brands

He not only reviews the elements necessary for a strong brand story, but also shows examples of videos with compelling messages.

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Laura Creekmore

Video: Laura Creekmore on building better content

In her morning talk at Y’all Connect Presented by Alabama Power, she looked at content creation, specifically Content 1.0, 2.0 and 3.0 and how it can be both an asset and a liability.

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Mack Collier

Video: Mack Collier on the blogging basics

Blogging expert Mack Collier devoted one of his sessions at Y’all Connect Presented by Alabama Power to a freewheeling discussion on blogs, content and more.

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Jen Barnett

Video: Jen Barnett on social media marketing mastery

Jen’s full presentation can help both owners and marketing managers with becoming truly attractive on social media.

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Kary Delaria

Video: Kary Delaria on navigating corporate waters

Doing social media right can be challenging, even more so when you face resistance within the company.

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Video: Nichole Kelly talks social media and business strategy

Numbers matter. Nichole Kelly knows which numbers matter most.

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