Behind the buzz: N2V marketing from Netflix

remote - Netflix button

Photo: Brian Cantoni (CC)

When it comes to watching stuff, It’s Netflix’s world and we’re all just living in it.

The media giant finds new ways to get us hooked on new and old TV shows and movies in our limited free time. Netflix knew early on what Amazon did to perfect its own retail strategy: strong recommendations.

“If you like x, you’ll also like y.”

But is it really that simple?

Writer John Boitnott explores the four ways Netflix uses targeted marketing to increase subscriptions and viewing hours: personalization to individual viewers, multi-channel targeting, simplifying the message and email marketing.

It’s good ol’ N2V … Netflix to viewer.

Read the article to see how marketers can adopt similar strategies to win new customers and retain them over time.

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About Wade Kwon

Wade Kwon is conference director for Y'all Connect. See his full bio.

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