Tag Archives: social media
David Griner

Audio: David Griner on ‘On Point’

NPR’s “On Point” recently examined two events in which consumers and activists leveraged social media to sway corporate decisions.

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Rockstar Energy Drink on Youtube

Dress up your YouTube profile page

Good digital marketing means having all the bases covered, including basic profile information on social networks.

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Anderson Cooper, Tristan Harris

Video: Is Silicon Valley turning us into smartphone junkies?

A recent “60 Minutes” report looks into Silicon Valley’s role in brain hacking, the practice of understanding how we respond to stimuli so programmers can make their software more compelling.

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how to draw a rabbit

The formulas for storytelling in marketing, with beautiful examples

In “11 Storytelling Formulas to Supercharge Your Social Media Marketing,” Alfred Lua runs through different approaches to build a story, with a custom sample of each style.

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Don't let fans get the wrong impression through carelessness or neglect.

Spring cleaning for social media

Don’t let fans get the wrong impression through carelessness or neglect.

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audience

Where do you need help with digital marketing? Tell us.

We’ll be happy to answer your questions or point you to the best resources online and offline.

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knife

Let’s kill vanity metrics

Leaders should cut off funding for these ego-driven exercises in vanity metrics. They should demand clear analytics reporting and tie them to specific business goals.

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flying swings

The unnecessary perpetual motion of social media

What’s the point of your social media?

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TripleDent Gum

How much should our brand post on social media?

Post often, post fearlessly, and keep the audience in mind at all times.

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anguish

Is blogging still a thing? Hell no.

This isn’t the time to start a blog, and it’s a perfect moment to escape blogging for longtime practitioners.

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