Tag Archives: brand
AdWords for Dummies

The days of set-and-forget ad buys are over

In the digital space, we’re seeing customers and activists pushing back on media buys.

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How do you stand out in the digital world?

Standing out in the digital world isn’t easy, but it is possible. Especially for businesses unafraid to go it alone.

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Is blogging still a thing? Hell no.

This isn’t the time to start a blog, and it’s a perfect moment to escape blogging for longtime practitioners.

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It takes just 6 months to change perceptions

That’s how quickly we can change people’s perceptions through rapid blogging.

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Andrea Weckerle

Video: Andrea Weckerle on the challenge of digital antagonists

Andrea Weckerle talks about how to deal with these issues in her Y’all Connect talk, “Psychology of Online Antagonists.”

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Ramon De Leon

Video: Ramon De Leon on humanizing brands

The right attitude. Comprehensive training. A goal of building relationships. These are just a few of the steps Ramon De Leon has used to show who he and his colleagues are to customers and fans.

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Mitch Canter

Video: Mitch Canter on the chapter and verse of storytelling

Mitch Canter is not only a veteran Web developer but also a volunteer youth leader at his church. He took his experience from both worlds to present “Storytelling of Biblical Proportions.”

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Jen Barnett

Video: Jen Barnett on branding case studies

For her talk, “Better Digital Branding: Three Live Case Studies,” she selected her favorites and examined their branding, their websites and more.

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James Spann

Video: James Spann on new tricks from a seasoned broadcaster

He learns, he adapts. And in these videos, he shares his insights.

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Jason Falls

Video: Jason Falls on measuring everything

In his talk, he broke down multiple goals into measurable parts.

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