Tag Archives: video

A crowd favorite returns for 2017

Our friend James Spann, who spoke at our first event to an excited audience, will join us on Aug. 11.

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Anderson Cooper, Tristan Harris

Video: Is Silicon Valley turning us into smartphone junkies?

A recent “60 Minutes” report looks into Silicon Valley’s role in brain hacking, the practice of understanding how we respond to stimuli so programmers can make their software more compelling.

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Alabama Power

Alabama Power returns as four-time sponsor

Good news: Alabama Power is returning as a silver sponsor for 2017!

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Up

Learn storytelling from Pixar in a free online course

Digital marketers who want to create compelling narratives for their brands can learn from Oscar winners.

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Iron Man

How Iron Man beats both Superman and Batman

Understanding how characters grow is a vital part of storytelling. But it isn’t always that easy to grasp.

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stethoscope and laptop

Understanding our audience through listening

We must practice our listening skills, online and offline, if we want to become better marketers and storytellers.

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Reuters - news video

Are audiences as crazy for videos as advertisers are?

Two studies indicate the format isn’t growing on fans as quickly as once thought.

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Eugen Merher

Run fast, run free: See this student spec spot

Adidas may not care for this homegrown commercial, but the advertising community seems to love it.

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story circles

Video: Understanding Dan Harmon’s storytelling steps

Will Schoder put together the video essay “Every Story Is the Same” to take us through each of Dan Harmon’s storytelling steps.

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Pantone Greenery, okra

Greenery for 2017: A prouder shade of okra

Pantone has a color in mind for 2017: 15-0343. It’s probably easier to call it by its other name, Greenery.

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