Tag Archives: marketing

Building a storytelling dream team

When shopping for a storytelling team for your brand, look for these key players to make it work.

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James Spann

Video: James Spann on successful strategies for social media

From Twitter to YouTube, from Google+ to Snapchat, he frets over followers and cranks out content.

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Laura Prewitt, Teresa Zuniga Odom, Vikki Grodner

Sponsoring Y’all Connect in 2018

Let’s team up to make Y’all Connect 2018 the best one yet.

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Jason Falls

Video: Jason Falls on analyzing social conversation

He shows how to use this emerging type of market research as well as how do to it on a limited budget.

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speakers 2017

Slides from Y’all Connect 2017

All speakers from Y’all Connect have generously shared their slides from our 2017 conference.

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prescription drugs

A prescription for powerful storytelling

For health care, storytelling can become an effective way to break through the clutter and engage people with empathy and personal connections.

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Anderson Cooper, Tristan Harris

Video: Is Silicon Valley turning us into smartphone junkies?

A recent “60 Minutes” report looks into Silicon Valley’s role in brain hacking, the practice of understanding how we respond to stimuli so programmers can make their software more compelling.

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Iron Man

How Iron Man beats both Superman and Batman

Understanding how characters grow is a vital part of storytelling. But it isn’t always that easy to grasp.

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stethoscope and laptop

Understanding our audience through listening

We must practice our listening skills, online and offline, if we want to become better marketers and storytellers.

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Where do you need help with digital marketing? Tell us.

We’ll be happy to answer your questions or point you to the best resources online and offline.

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