Video: Ike Pigott explores the basics of interaction using reliable strategies
on new social media channels.
Ike Pigott spent years as a reporter, often talking with people on their worst days. As a spokesperson, he finds himself speaking and listening to many others during weather emergencies.
He shared his insights and his techniques during his talk “How Social Serves Strategy When Disaster Strikes” at Y’all Connect Presented by Alabama Power.
During his presentation, he delved into the art of crisis communication, revealing the science behind how we respond (or fail to respond) during our most stressful moments. Not all companies will face such tests, but they will face unhappy customers at some point on social media. How will they respond?
Learn how new channels require reliable old strategies, and what’s needed in persuading others online. See real-life examples of social engagement that turn strangers into fans.
You can purchase the hourlong video of his full seminar for just $19.
Video: Ike Pigott reveals the most important asset in persuading others using social media.
Video: Ike Pigott demonstrates how companies can judiciously jump into