Tag Archives: audience
well-crafted stories

Crunching the numbers on storytelling

An Austin company has studied audience research and its own database to help speakers improve their presentations.

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stethoscope and laptop

Understanding our audience through listening

We must practice our listening skills, online and offline, if we want to become better marketers and storytellers.

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silhouette

What do we need to build an online buyer persona?

To create a realistic buyer persona, we need good building blocks. Let me offer some ways to assemble the puzzle into a clear portrait of our target audience.

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baton

5 questions you should ask before guest blogging

The host blogger and guest blogger should confer to create a plan that gives both clear direction and clear expectations.

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TripleDent Gum

How much should our brand post on social media?

Post often, post fearlessly, and keep the audience in mind at all times.

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Ramon De Leon

Video: Ramon De Leon on humanizing brands

The right attitude. Comprehensive training. A goal of building relationships. These are just a few of the steps Ramon De Leon has used to show who he and his colleagues are to customers and fans.

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Mitch Canter

Video: Mitch Canter on the chapter and verse of storytelling

Mitch Canter is not only a veteran Web developer but also a volunteer youth leader at his church. He took his experience from both worlds to present “Storytelling of Biblical Proportions.”

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Shelly Kramer

Video: Shelly Kramer on better content marketing

Shelly Kramer has worked with clients on their content and their marketing plans. She explains it all in “Content Marketing: What, Why and How to Kick Butt at It,” her presentation at Y’all Connect.

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Jen Barnett

Video: Jen Barnett on branding case studies

For her talk, “Better Digital Branding: Three Live Case Studies,” she selected her favorites and examined their branding, their websites and more.

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James Spann

Video: James Spann on new tricks from a seasoned broadcaster

He learns, he adapts. And in these videos, he shares his insights.

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