Tag Archives: audience
laptop stickers

More marketing, onscreen and beyond

Let’s work together with Sales to turn browsers into customers.

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seedling

Intent is everything

We can treat people as foolish or we can treat them as valuable.

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audience

Faces

Meeting hundreds of you at our events and talking with you online every day gives me a clear picture of our audience.

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well-crafted stories

Crunching the numbers on storytelling

An Austin company has studied audience research and its own database to help speakers improve their presentations.

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stethoscope and laptop

Understanding our audience through listening

We must practice our listening skills, online and offline, if we want to become better marketers and storytellers.

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What do we need to build an online buyer persona?

To create a realistic buyer persona, we need good building blocks. Let me offer some ways to assemble the puzzle into a clear portrait of our target audience.

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5 questions you should ask before guest blogging

The host blogger and guest blogger should confer to create a plan that gives both clear direction and clear expectations.

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How much should our brand post on social media?

Post often, post fearlessly, and keep the audience in mind at all times.

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Ramon De Leon

Video: Ramon De Leon on humanizing brands

The right attitude. Comprehensive training. A goal of building relationships. These are just a few of the steps Ramon De Leon has used to show who he and his colleagues are to customers and fans.

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Mitch Canter

Video: Mitch Canter on the chapter and verse of storytelling

Mitch Canter is not only a veteran Web developer but also a volunteer youth leader at his church. He took his experience from both worlds to present “Storytelling of Biblical Proportions.”

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