Ike Pigott
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Ike Pigott: “How Social Serves Strategy When Disaster Strikes”

$19.00

STREAMING/DOWNLOADABLE VIDEO. Alabama’s deadly tornado outbreak of 2011 impacted most of the state, with more than 60 confirmed twisters touching down. More than a half-million customers were affected, and Alabama Power’s grid suffered unprecedented damage. Find out how social media tools blended into existing crisis communications strategy to inform the public during a time of need — and how you can graft social tools into your own strategies.

Product Description

STREAMING/DOWNLOADABLE VIDEO. Ike Pigott shows how social media tools blend into existing crisis communications strategy to inform the public during a time of need — and how you can graft social tools into your own strategies.

 

Filmed June 12, 2015.

Clip: The basics of interaction using reliable strategies on new social media channels

Clip: The most important asset in persuading others using social media is …

Clip: How companies can judiciously jump into online conversations

Additional Information

Length

54 minutes

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