Tag Archives: target audience
corridor

Digital marketing in 2038

Let’s take a few wild guesses as to what our marketing looks like in 2038 …

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James Spann

Video: James Spann on successful strategies for social media

From Twitter to YouTube, from Google+ to Snapchat, he frets over followers and cranks out content.

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Whitney Breaux

Video: Whitney Breaux on consistency in customer experience

She gets how all of us have the power when shopping online and in person.

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Jason Falls

Video: Jason Falls on analyzing social conversation

He shows how to use this emerging type of market research as well as how do to it on a limited budget.

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audience

Faces

Meeting hundreds of you at our events and talking with you online every day gives me a clear picture of our audience.

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silhouette

What do we need to build an online buyer persona?

To create a realistic buyer persona, we need good building blocks. Let me offer some ways to assemble the puzzle into a clear portrait of our target audience.

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Shelly Kramer

Video: Shelly Kramer on better content marketing

Shelly Kramer has worked with clients on their content and their marketing plans. She explains it all in “Content Marketing: What, Why and How to Kick Butt at It,” her presentation at Y’all Connect.

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James Spann

Video: James Spann on new tricks from a seasoned broadcaster

He learns, he adapts. And in these videos, he shares his insights.

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David Wilson

Video: David Wilson on determining your company’s value proposition

His hourlong talk is a crash course in business basics and marketing essentials.

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