Tag Archives: psychology
Kristin T. Scroggin

Video: Kristin T. Scroggin on how each generation uses tech

Great digital marketing is about knowing your target audience. But do we know them as well as we think?

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James Spann

Video: James Spann on successful strategies for social media

From Twitter to YouTube, from Google+ to Snapchat, he frets over followers and cranks out content.

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Jason Falls

Video: Jason Falls on analyzing social conversation

He shows how to use this emerging type of market research as well as how do to it on a limited budget.

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Taylor Robinson

Video: Taylor Robinson on the secret ingredients for storytelling

Taylor shared his insights in his talk, “The Best Videos Ever and the Stories Behind Them.”

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Anderson Cooper, Tristan Harris

Video: Is Silicon Valley turning us into smartphone junkies?

A recent “60 Minutes” report looks into Silicon Valley’s role in brain hacking, the practice of understanding how we respond to stimuli so programmers can make their software more compelling.

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Ike Pigott

Video: Ike Pigott on the power of stories and blogs

Storytelling can be a powerful tool, but only if the teller can reach his audience.

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Laura Creekmore

Video: Laura Creekmore on knowing your audience

Check out these clips to learn more about audience research as well as content development.

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David Griner

Video: David Griner on writing headlines that matter

Great content isn’t out of reach, but it takes work. Let David Griner share some secrets to creating it.

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