Video: What is corporate storytelling?

Video: Ike Pigott explains corporate storytelling during
the Y’all Connect 2013 opening keynote.

Take a look at our new series of Y’all Connect videos, featuring our speakers from our blogging/social media conference.

We kick it off with our keynote presenter Ike Pigott, delving into the conference theme of corporate storytelling. What exactly is it, and why does it command more power than just the facts?

Find out in this 90-second spotlight.

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About Wade Kwon

Wade Kwon is conference director for Y'all Connect. See his full bio.