As marketers, we have to put aside the notion that we have nothing new to say.
Tag Archives: corporate storytelling
Video: Donna Francavilla on the magic of Facebook Live
We all have the power to reach thousands using Facebook Live.
Video: Taylor Robinson on the secret ingredients for storytelling
Taylor shared his insights in his talk, “The Best Videos Ever and the Stories Behind Them.”
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The formulas for storytelling in marketing, with beautiful examples
In “11 Storytelling Formulas to Supercharge Your Social Media Marketing,” Alfred Lua runs through different approaches to build a story, with a custom sample of each style.
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Build your own corporate newsroom
It can give a brand a distinct voice in the community. It can sniff out news stories that would otherwise go uncovered.
Video: Ike Pigott on the power of stories and blogs
Storytelling can be a powerful tool, but only if the teller can reach his audience.
Video: James Spann on new tricks from a seasoned broadcaster
He learns, he adapts. And in these videos, he shares his insights.
Stalking the storytellers
In learning to tell stories better, I’ve been studying great storytellers. Or, at least, looking for them.
Video: Jenny Schmitt dissects millennials (figuratively)
Let Jenny Schmitt explain the world of millennials.
Video: The basics of content marketing
Her talk on “Content Marketing: What, Why and How to Kick Butt at It” covers how this strategy differs from traditional media buys and what you need to do it effectively.
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