Tag Archives: corporate storytelling
how to draw a rabbit

The formulas for storytelling in marketing, with beautiful examples

In “11 Storytelling Formulas to Supercharge Your Social Media Marketing,” Alfred Lua runs through different approaches to build a story, with a custom sample of each style.

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Alabama NewsCenter

Build your own corporate newsroom

It can give a brand a distinct voice in the community. It can sniff out news stories that would otherwise go uncovered.

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Ike Pigott

Video: Ike Pigott on the power of stories and blogs

Storytelling can be a powerful tool, but only if the teller can reach his audience.

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James Spann

Video: James Spann on new tricks from a seasoned broadcaster

He learns, he adapts. And in these videos, he shares his insights.

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John Paul Taylor, Arc Light Stories

Stalking the storytellers

In learning to tell stories better, I’ve been studying great storytellers. Or, at least, looking for them.

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Video: Jenny Schmitt dissects millennials (figuratively)

Let Jenny Schmitt explain the world of millennials.

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Video: The basics of content marketing

Her talk on “Content Marketing: What, Why and How to Kick Butt at It” covers how this strategy differs from traditional media buys and what you need to do it effectively.

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Video: An origin story

The latest entry in our videos from Y’all Connect Presented by Alabama Power features ABC 33/40’s James Spann.

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Video: Understanding millennials

Jenny Schmitt digs into what makes millennials tick during her talk at Y’all Connect 2013.

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Video: What is corporate storytelling?

Keynote presenter Ike Pigott delves into the conference theme of corporate storytelling.

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