Video: Stacey Ferguson on bloggers and brands working together

Video: Stacey Ferguson tells companies what to expect from bloggers,
starting with a complete media kit.

Brands and bloggers have more opportunities to work together than ever before. But what should brands expect from bloggers, and vice versa?

Stacey Ferguson has been on both sides of the relationship. In her presentation at Y’all Connect Presented by Alabama Power, “Best Practices for Building Relationships with Bloggers,” she sets expectations and shows how to build a fruitful partnership.

Her talk covers what companies should look for on blogs, starting with a media kit; the biggest difference between marketing and public relations; understanding a blogger’s background before pitching her; and much more.

Let Stacey guide you through this exciting option in marketing.

You can purchase the hourlong video of her full seminar for just $19.

Buy This Video

Video: Stacey Ferguson explains the difference between marketing and public relations
from a blogger’s point of view.

Video: Stacey Ferguson demonstrates why brands must do homework on bloggers
before pitching them.

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About Wade Kwon

Wade Kwon is conference director for Y'all Connect. See his full bio.