Tag Archives: advertising
AdWords for Dummies

The days of set-and-forget ad buys are over

In the digital space, we’re seeing customers and activists pushing back on media buys.

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David Griner

Audio: David Griner on ‘On Point’

NPR’s “On Point” recently examined two events in which consumers and activists leveraged social media to sway corporate decisions.

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Reuters - news video

Are audiences as crazy for videos as advertisers are?

Two studies indicate the format isn’t growing on fans as quickly as once thought.

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Eugen Merher

Run fast, run free: See this student spec spot

Adidas may not care for this homegrown commercial, but the advertising community seems to love it.

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Susan Wojcicki

The intersection of ad agencies and YouTubers

Thanks to social media and video, we’re seeing more smart marketing by, for and about women.

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Syed Balkhi

Video: Syed Balkhi on leveraging free to gain business

Free is powerful. Free is transformative. Free is a path to revenue.

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Stacey Ferguson

Video: Stacey Ferguson on bloggers and brands working together

She has been on both sides of the relationship.

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Kary Delaria

Video: Kary Delaria on the secrets of social selling

She spoke about “Innovation and Change in Social Media,” showing how companies are using their creativity and their channels to engage people.

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Video: Jenny Schmitt on trends and technology

Audiences love Jenny Schmitt for her dissection of current trends from millennials to mobile. She discusses nine-and-a-half trends in her talk, “Emerging Social Trends, Technologies and Tools.”

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Hyundai pulls shocking car ad; a viewer shares her grief

Hyundai used attempted suicide to sell its environmentally friendly cars.

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