The unnecessary perpetual motion of social media

flying swings

Photo: Tuncay (CC)

Social media, all the cool brands are doing it.

Many companies consider it a requirement, but why? Because everyone else has a Facebook page?

It makes little sense. But once upon a time, we all had fax machines and fax numbers stamped on our business cards and sent each other badly copied documents using garbled noise over phone lines.

Social media doesn’t have to have a point. A brand’s use of social media does.

Whether for storytelling, marketing, customer service, market research, brand awareness or collaboration, we have a limitless array of options and outcomes. Let’s pick one and do it well.

That would be better than how most companies handle their social media channels on average.

What’s the point of your social media?

If you can’t answer, you’re doing it wrong.

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About Wade Kwon

Wade Kwon is conference director for Y’all Connect. See his full bio.