A beginner’s guide to curation the easy way

Curation can be an important skill for online marketers. It’s a straightforward way to build an audience through thoughtful sharing and a recognition of good content.

It can also be time-consuming. Which is why I put together this beginner’s guide to curation, giving some easy methods for managing too much information, noise and spam.

Pick a method or two, and learn to curate information painlessly and quickly.

Google alerts

1. Google Alerts

  • Interface: Browser for setup, email for alerts
  • What it does: Google sends you an email any time a news article, blog post, website or video includes your search term (company name, product, phrase, hashtag, etc.).
  • Also: Customize frequency, region, language and more.
  • Wade says: An essential tool for reputation management. I’ve used it for years to find blog posts about Y’all Connect.

Twitter lists

2. Twitter lists

  • Interface: Browser or any number of apps
  • What it does: Allows you to group people you follow (or don’t follow) on Twitter any way you want. Check out tweets from friends, corporate competitors, Pokémon Go thought leaders or food trucks.
  • Also: Set lists to public or private. Share public lists with your followers, such as this list of Birmingham restaurants (no Twitter sign-in required).
  • Wade says: One of the most powerful and underutilized tools on Twitter. Save enormous amounts of time and effort.

Facebook interests

3. Facebook interests

  • Interface: Browser or Facebook app
  • What it does: Similar to Twitter lists, allows you to group people and pages on Facebook any way you want. See updates from relatives, real estate agents, news sources or secret crushes.
  • Also: Set lists to public or private. Share public lists with your followers, such as this list of Birmingham restaurants (sign-in required).
  • Wade says: Facebook makes it difficult to see timely updates from the ones you want. This is a great work-around.

groups

4. Groups on LinkedIn and Facebook

  • Interface: Browser or apps
  • What it does: Join active groups with members passionate about topics, industries, hobbies and more. Answer questions, ask questions and trade links and ideas.
  • Also: Set notifications if you want to know when someone posts to the group, or turn them off if they’re too much.
  • Wade says: This is much more than curation: It’s also an opportunity for networking, brainstorming and learning.

#hashtags

5. #Hashtags

  • Interface: Browser or apps
  • What it does: Best on Twitter, OK on Facebook. Find others talking about specific topics, such as #marketing, #blogging or #socialmedia.
  • Also: Great for tracking real-time events, whether a conference or breaking news, such as this transcript from #yallconenct.
  • Wade says: Still one of the easiest ways to jump in a topic and learn something new.

Building a message sometimes needs a little inspiration. And curation can provide all the inspiration needed for hungry audiences and curious minds.

See even more ideas on curation.

 

Tags: , , , , , , , , , , , , , , , , , , ,

About Wade Kwon

Wade Kwon is conference director for Y'all Connect. See his full bio.

Y'all subscribe!

1,100 MEMBERS ... Subscribe to our free weekly newsletter to receive discounts and updates on the conference and more!