Beyond the first draft’s first sentence: Superior storytelling starts here

As marketers, we often settle. Whether because of fatigue or deadline pressure or apathy, we take a messaging path of least resistance.

A mundane, mediocre pitch will do fine, we hope.

This 7-minute video can shake us out of that torpor.

Acclaimed short story writer George Saunders how he transforms a dull premise into the start of an intriguing story. If we aim to entice our audiences with compelling hooks, then we should follow his expert advice.

Don’t settle for a crappy story.

See more clips from George Saunders
on storytelling in this post on Open Culture.


About Wade Kwon

Wade Kwon is conference director for Y'all Connect. See his full bio.

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