As marketers, we often settle. Whether because of fatigue or deadline pressure or apathy, we take a messaging path of least resistance.
A mundane, mediocre pitch will do fine, we hope.
This 7-minute video can shake us out of that torpor.
Acclaimed short story writer George Saunders how he transforms a dull premise into the start of an intriguing story. If we aim to entice our audiences with compelling hooks, then we should follow his expert advice.
Don’t settle for a crappy story.
See more clips from George Saunders
on storytelling in this post on Open Culture.