Video: Shaun King on deeper connections with your social media audience

Video: Shaun King shares a better strategy than merely accumulating
social media followers.

Social media managers are squandering their most important asset: their existing audience.

But Shaun King has another option: Make them more valuable through deeper connections.

His talk at Y’all Connect Presented by Alabama Power showed how he carefully manages his hundreds of thousands of social media followers on Twitter, Facebook, Instagram and more. And he demonstrates that the size of the audience is less important than the quality of engagement.

It’s a personal approach to a professional brand.

His hourlong talk will open your eyes and show you how to pay better attention to the followers you already have.

You can purchase the hourlong video of his full seminar for just $19.

Buy This Video

Video: Shaun King explains what you need to know first from your online followers.

Video: Shaun King explains how he strengthens connections through
personal and direct messages.

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About Wade Kwon

Wade Kwon is conference director for Y'all Connect. See his full bio.