What’s the difference between storytelling and corporate speak?

Y’all Connect will feature the theme of corporate storytelling. But can corporations tell interesting and genuine stories?

California-based public relations group the Hoffman Agency put together this infographic delineating the virtues of storytelling vs. the vices of corporate speak.

Which values do your promoters embrace? Which ones should they embrace?

The Hoffman Agency is a public relations firm that emphasizes
storytelling in business communication.

Hat tip: Jessica “Jack” Wyrick