American Eagle has received attention for its ultra-skinny jeans campaign this week. Marketing expert and Y’all Connect speaker Peter Shankman appeared on “Today” this morning to evaluate if the viral campaign’s story helped or hurt the brand.
Video: Peter Shankman discusses American Eagle’s
skinny jeans commercial on “Today.”
What do you think? Does American Eagle’s story show the brand off well, or is it a bad fit? Let us know in the comments.
It is not making me want to go out and purchase American Eagle anything. This was the first time I’ve heard about the commercial. Just because something gets attention, doesn’t always mean revenue growth. But then again, I’m no marketing expert. 🙂 I’m just a consumer.
Good point, Carol. Viral <> profit.