The difference between a typical tale and a standout story is one dead cow.
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A prescription for powerful storytelling
For health care, storytelling can become an effective way to break through the clutter and engage people with empathy and personal connections.
Explaining science through better storytelling
Berkeley grad student Sara ElShafie has a solution: Teach scientists to be better storytellers.
Would we be better storytellers if we started in school?
As storytellers in marketing, we know all too well the challenges of creating compelling stories and characters.
Audio: David Griner on ‘On Point’
NPR’s “On Point” recently examined two events in which consumers and activists leveraged social media to sway corporate decisions.
Dress up your YouTube profile page
Good digital marketing means having all the bases covered, including basic profile information on social networks.
Video: Is Silicon Valley turning us into smartphone junkies?
A recent “60 Minutes” report looks into Silicon Valley’s role in brain hacking, the practice of understanding how we respond to stimuli so programmers can make their software more compelling.
Crunching the numbers on storytelling
An Austin company has studied audience research and its own database to help speakers improve their presentations.
The formulas for storytelling in marketing, with beautiful examples
In “11 Storytelling Formulas to Supercharge Your Social Media Marketing,” Alfred Lua runs through different approaches to build a story, with a custom sample of each style.
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Spring cleaning for social media
Don’t let fans get the wrong impression through carelessness or neglect.
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