The difference between a typical tale and a standout story is one dead cow.
For health care, storytelling can become an effective way to break through the clutter and engage people with empathy and personal connections.
Berkeley grad student Sara ElShafie has a solution: Teach scientists to be better storytellers.
As storytellers in marketing, we know all too well the challenges of creating compelling stories and characters.
An Austin company has studied audience research and its own database to help speakers improve their presentations.