Digital marketers who want to create compelling narratives for their brands can learn from Oscar winners.
Archive | Storytelling
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How Iron Man beats both Superman and Batman
Understanding how characters grow is a vital part of storytelling. But it isn’t always that easy to grasp.
Understanding our audience through listening
We must practice our listening skills, online and offline, if we want to become better marketers and storytellers.
Using Illustrator or InDesign for email marketing
Several options for converting Illustrator or InDesign files for HTML emails.
Where do you need help with digital marketing? Tell us.
We’ll be happy to answer your questions or point you to the best resources online and offline.
Are audiences as crazy for videos as advertisers are?
Two studies indicate the format isn’t growing on fans as quickly as once thought.
Run fast, run free: See this student spec spot
Adidas may not care for this homegrown commercial, but the advertising community seems to love it.
Let’s kill vanity metrics
Leaders should cut off funding for these ego-driven exercises in vanity metrics. They should demand clear analytics reporting and tie them to specific business goals.
Video: Understanding Dan Harmon’s storytelling steps
Will Schoder put together the video essay “Every Story Is the Same” to take us through each of Dan Harmon’s storytelling steps.
Greenery for 2017: A prouder shade of okra
Pantone has a color in mind for 2017: 15-0343. It’s probably easier to call it by its other name, Greenery.
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