In the digital space, we’re seeing customers and activists pushing back on media buys.
Archive | Storytelling
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When searching for answers goes awry
We search online, most often using Google, and can get those results faster thanks to our ever-present phones.
Video: Whitney Breaux on consistency in customer experience
She gets how all of us have the power when shopping online and in person.
Video: Donna Francavilla on the magic of Facebook Live
We all have the power to reach thousands using Facebook Live.
Video: Taylor Robinson on the secret ingredients for storytelling
Taylor shared his insights in his talk, “The Best Videos Ever and the Stories Behind Them.”
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Building a mythology through storytelling
A few days before our annual event, we gather the volunteers together for introductions and training. And we tell stories.
The future of showrooming
If we need to see how this showroom of the future works, we should visit our local museum.