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AdWords for Dummies

The days of set-and-forget ad buys are over

In the digital space, we’re seeing customers and activists pushing back on media buys.

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consumer trust chart

When searching for answers goes awry

We search online, most often using Google, and can get those results faster thanks to our ever-present phones.

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Kristin T. Scroggin

Video: Kristin T. Scroggin on how each generation uses tech

Great digital marketing is about knowing your target audience. But do we know them as well as we think?

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James Spann

Video: James Spann on successful strategies for social media

From Twitter to YouTube, from Google+ to Snapchat, he frets over followers and cranks out content.

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Whitney Breaux

Video: Whitney Breaux on consistency in customer experience

She gets how all of us have the power when shopping online and in person.

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Jason Falls

Video: Jason Falls on analyzing social conversation

He shows how to use this emerging type of market research as well as how do to it on a limited budget.

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Donna Francavilla

Video: Donna Francavilla on the magic of Facebook Live

We all have the power to reach thousands using Facebook Live.

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Taylor Robinson

Video: Taylor Robinson on the secret ingredients for storytelling

Taylor shared his insights in his talk, “The Best Videos Ever and the Stories Behind Them.”

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volutneers

Building a mythology through storytelling

A few days before our annual event, we gather the volunteers together for introductions and training. And we tell stories.

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showroom

The future of showrooming

If we need to see how this showroom of the future works, we should visit our local museum.

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