Laura Creekmore
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Laura Creekmore: “Making Better Content Decisions”

$19.00

STREAMING/DOWNLOADABLE VIDEO. Content strategy requires us to make a lot of decisions — and we make those decisions in many different ways. We’re using heuristics, usability testing, editorial and design training and — God help us — our gut instincts. We often have a clash when explaining our thinking to the business side, whether in an agency-client relationship or in a corporate setting. It turns out that business people make decisions, too — and they don’t always understand how we think.

This session walks you through ways to make content strategy decisions, helping you create a framework that not only helps you make great decisions. It also helps you communicate your decisions in a business context, communicating the value of sound content strategy.

Takeaways:

  • • Learn how to create a framework for your decisions.
  • • Tie goals to theory to evidence to support your decisions.
  • • Communicate effectively to support your content strategy.

Product Description

STREAMING/DOWNLOADABLE VIDEO. Laura Creekmore walks you through ways to make content strategy decisions, helping you create a framework that not only helps you make great decisions.

 

Filmed June 12, 2015.

Clip: How to take content through several variations to connect best with your target audience.

Clip: How the right content can make a million dollar difference in sales.

Clip: The seven stages in the creation of Content 2.0.

Additional Information

Length

57 minutes

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