STREAMING/DOWNLOADABLE VIDEO. Laura Creekmore helps you understand your audience’s demand for content — and how to meet that need.
Bonus: Laura’s book recommendations
Filmed June 12, 2015.
Our guests said …
• “Very informative! Answered a lot of questions.”
• “It was super useful and gave me tools to understand my audience.”
• “Awesome. Laura is a great presenter with great content. Outstanding.”
Clip: Three examples of how simple user stories can lead to great targeted content
Clip: How a card sort works, and how it aids in development of site content
Clip: How to know your audience when creating content