STREAMING/DOWNLOADABLE VIDEO. The word “story” gets thrown around quite a bit, especially in video marketing. We all know stories are powerful. We all know if you want to really grab people’s attention, you tell them a good story.
But what makes stories so powerful? Better yet, how can you make the stories you tell as powerful as possible? This session is all about the answers.
Taylor Robinson takes clients’ marketing ideas and turns them into must-watch videos, commercials and teasers. Learn how he breaks down those ideas into story elements that drive plot, characters and emotion.
Filmed August 11, 2017.
Clip: Why people find good stories so compelling
Clip: An important secret ingredient in storytelling
Clip: The need to show transformation in stories