Taylor Robinson: “Telling Good Stories Is Simple … But It’s Not Easy”

$19.00

STREAMING/DOWNLOADABLE VIDEO. In a digital world where everything is connected to everything, it’s the connections that are rooted in a relatable narrative that actually “stick.” Want to entice people to give money to your charity? Tell them a good story. Want to get them to buy your thing-a-ma-gig? Tell them a good story. Want to get them to tell other people about your charity that is making thing-a-ma-gigs? Tell them a good story.

No matter what you want people to do, or say, or think, or try, or eat, or download, storytelling is the most powerful tool that you can use to tell anyone about anything.

In this session, learn practical tools for finding those relatable narratives connected to your business. If you’ve got something worth talking about, you will learn to see the stories that already surround your “something.” And, you will understand what your audience wants out of your stories and how to tell them well.

Description

STREAMING/DOWNLOADABLE VIDEO. Taylor Robinson shares practical tools for finding relatable narratives connected to your business.

 

Filmed June 12, 2015.

Our guests said …

  • • “Taylor is authentic. His presentation was well planned and full of useable details. Great.”
  • • “It was a fantastic explanation of the power of stories.”
  • • “Really enjoyed the videos and will be able to use some of this in presentations to train other communicators.”

 

Clip: Defining “story” and what that means for brand stories

Clip: The four building blocks of any brand story

Clip: Why marketers must avoid the temptation to share everything in a story

Additional information

Length

64 minutes

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