STREAMING/DOWNLOADABLE VIDEO. Brands don’t mean to be like this, they just want to “find efficiencies” and move people “into the sales funnel as quickly as possible.” They don’t mean to make people feel rushed or pressured, yet every single day, brands in the social sphere keep talking “at” customers instead of having conversations “with” them.
This subtle difference is the key to building the best relationships that engage the customer from first-interaction to post-purchase wonderlands.
- • How listening first helps you find the right customers;
- • Examples of the “at” versus the “with” style of conversation at each stage of the relationship;
- • How to overcome the habits of always talking “at” customers and shift to talking “with” them;
- • How to break down the barriers of the “at” brand.
Filmed June 13, 2014.
Clip: How a brand can become an online jerk
Clip: The need for a business strategy before launching social media
Clip: When you get internal pushback on social media efforts, try this.