STREAMING/DOWNLOADABLE VIDEO. With five generations actively using social media, marketers must understand how each one uses the technology. Great-grandma uses Facebook to talk to her favorite 10-year-old kid, while Dad Snapchats his teens.
Learn what each generation uses, their preferences for contact and how social media has shaped them today. Not only will you learn, but also laugh along the way! 😎
Filmed August 11, 2017.
Clip: Some astonishing statistics about social media and the under-30 set
Clip: The role of dopamine in hooking users on social media
Clip: How best to send messages to each generation
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