STREAMING/DOWNLOADABLE VIDEO. Social media can dramatically impact a brand’s image positively and negatively. Nearly 2 billion people use it not only as a source of news and information, but also as a resource to compare, shop, follow and evaluate brands.
The major difference between the old and new forms of brand messaging is that the consumer controls the message. That does not mean that the corporation does not have control over its online image: If it instead takes a positive, proactive and strategically balanced approach to crafting and consistently delivering high-quality, engaging content (brand storytelling), it can enhance its overall brand appeal.
Kim Garst will discuss brand storytelling using social media and provide listeners with detailed, actionable steps they can follow to develop a comprehensive social media content strategy.
Filmed June 13, 2014.
Our guests said …
- • “She knew her stuff! Great advice. Practical. Get more people like her! Best session of the day!”
- • “She walked through many helpful case studies.”
- • “A great marketer. I would hire her!”
Clip: Storytelling as service
Clip: Visual content marketing
Clip: Pinterest as a driver