To create a realistic buyer persona, we need good building blocks. Let me offer some ways to assemble the puzzle into a clear portrait of our target audience.
Tag Archives: marketing
5 questions you should ask before guest blogging
The host blogger and guest blogger should confer to create a plan that gives both clear direction and clear expectations.
How much should our brand post on social media?
Post often, post fearlessly, and keep the audience in mind at all times.
Don’t tell a story just to tell a story
Marketers often fall into the trap of filling air time and email newsletters simply because they exist.
Is blogging still a thing? Hell no.
This isn’t the time to start a blog, and it’s a perfect moment to escape blogging for longtime practitioners.
Great ebook ideas to win new blog subscribers
By offering valuable ebooks for the cost of an email address, everybody wins.
Sponsoring Y’all Connect in 2017
Who do we help reach a wide, digitally savvy, marketing-oriented audience? Sponsors!
The intersection of ad agencies and YouTubers
Thanks to social media and video, we’re seeing more smart marketing by, for and about women.
It takes just 6 months to change perceptions
That’s how quickly we can change people’s perceptions through rapid blogging.
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This is the end, beautiful friends
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The ethical digital marketer
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Behind the buzz: N2V marketing from Netflix
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Hungry for content, starving for stories
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Nominate speakers for our 2018 event
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Wade Kwon: You're on. Thanks for everything, Ike....
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Ike Pigott: Some things you wish would have lasted forever. Th...
- Women’s Day Special: Celebrating The Women Changemakers Who Are Shaping Digital Trends! | crackitt: […] Source […]...
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germingham: And Jet Packs, right? Finally we get Jet Packs....