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Tag Archives: goal
Let’s kill vanity metrics
Leaders should cut off funding for these ego-driven exercises in vanity metrics. They should demand clear analytics reporting and tie them to specific business goals.
The best sources of inspiration for our storytelling
We have these options to try the next time we’re stymied by the next blog post, the next video, the next email blast …
Video: Taylor Robinson on better stories for brands
He not only reviews the elements necessary for a strong brand story, but also shows examples of videos with compelling messages.
Video: Laura Creekmore on building better content
In her morning talk at Y’all Connect Presented by Alabama Power, she looked at content creation, specifically Content 1.0, 2.0 and 3.0 and how it can be both an asset and a liability.
Video: Jen Barnett on social media marketing mastery
Jen’s full presentation can help both owners and marketing managers with becoming truly attractive on social media.
Video: Kary Delaria on navigating corporate waters
Doing social media right can be challenging, even more so when you face resistance within the company.
Video: Nichole Kelly talks social media and business strategy
Numbers matter. Nichole Kelly knows which numbers matter most.
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This is the end, beautiful friends
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The ethical digital marketer
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Behind the buzz: N2V marketing from Netflix
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Hungry for content, starving for stories
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Nominate speakers for our 2018 event
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Wade Kwon: You're on. Thanks for everything, Ike....
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Ike Pigott: Some things you wish would have lasted forever. Th...
- Women’s Day Special: Celebrating The Women Changemakers Who Are Shaping Digital Trends! | crackitt: […] Source […]...
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germingham: And Jet Packs, right? Finally we get Jet Packs....
Video: Mack Collier on the blogging basics
Blogging expert Mack Collier devoted one of his sessions at Y’all Connect Presented by Alabama Power to a freewheeling discussion on blogs, content and more.