Leaders should cut off funding for these ego-driven exercises in vanity metrics. They should demand clear analytics reporting and tie them to specific business goals.
Tag Archives: campaign
Video: Ike Pigott on sizing up blog posts
Ike Pigott cuts through that clutter in his talk, “Less is More, and More Is Better: Size Matters.”
Video: Stacey Ferguson on bloggers and brands working together
She has been on both sides of the relationship.
We want you onstage: Tell us about your successful digital campaign
This is a great opportunity for a company to show off its digital marketing prowess and meet hundreds of new fans. It’s perfect for our guests, hungry for tactics that produce positive results.
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Video: Kary Delaria on navigating corporate waters
Doing social media right can be challenging, even more so when you face resistance within the company.
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Wade Kwon: You're on. Thanks for everything, Ike....
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Ike Pigott: Some things you wish would have lasted forever. Th...
- Women’s Day Special: Celebrating The Women Changemakers Who Are Shaping Digital Trends! | crackitt: […] Source […]...
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germingham: And Jet Packs, right? Finally we get Jet Packs....