Leaders should cut off funding for these ego-driven exercises in vanity metrics. They should demand clear analytics reporting and tie them to specific business goals.
Tag Archives: business
Video: Jen Barnett on branding case studies
For her talk, “Better Digital Branding: Three Live Case Studies,” she selected her favorites and examined their branding, their websites and more.
Video: James Spann on new tricks from a seasoned broadcaster
He learns, he adapts. And in these videos, he shares his insights.
Video: Mitch Canter on helpful tools for bloggers
Blogging can be hard work, but it doesn’t have to be so difficult.
Video: Jason Falls on measuring everything
In his talk, he broke down multiple goals into measurable parts.
Video: Ike Pigott on thoughtful customer service
His ideas can lead to better customer service and stronger reputations.
Video: David Wilson on determining your company’s value proposition
His hourlong talk is a crash course in business basics and marketing essentials.
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Video: Shaun King on deeper connections with your social media audience
His talk at Y’all Connect Presented by Alabama Power showed how he carefully manages his hundreds of thousands of social media followers on Twitter, Facebook, Instagram and more.
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Video: Laura Creekmore on building better content
In her morning talk at Y’all Connect Presented by Alabama Power, she looked at content creation, specifically Content 1.0, 2.0 and 3.0 and how it can be both an asset and a liability.
Video: Kary Delaria on the secrets of social selling
She spoke about “Innovation and Change in Social Media,” showing how companies are using their creativity and their channels to engage people.
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