In the digital space, we’re seeing customers and activists pushing back on media buys.
Tag Archives: advertising
Audio: David Griner on ‘On Point’
NPR’s “On Point” recently examined two events in which consumers and activists leveraged social media to sway corporate decisions.
Are audiences as crazy for videos as advertisers are?
Two studies indicate the format isn’t growing on fans as quickly as once thought.
Run fast, run free: See this student spec spot
Adidas may not care for this homegrown commercial, but the advertising community seems to love it.
The intersection of ad agencies and YouTubers
Thanks to social media and video, we’re seeing more smart marketing by, for and about women.
Video: Syed Balkhi on leveraging free to gain business
Free is powerful. Free is transformative. Free is a path to revenue.
Video: Stacey Ferguson on bloggers and brands working together
She has been on both sides of the relationship.
Video: Kary Delaria on the secrets of social selling
She spoke about “Innovation and Change in Social Media,” showing how companies are using their creativity and their channels to engage people.
Video: Jenny Schmitt on trends and technology
Audiences love Jenny Schmitt for her dissection of current trends from millennials to mobile. She discusses nine-and-a-half trends in her talk, “Emerging Social Trends, Technologies and Tools.”
Hyundai pulls shocking car ad; a viewer shares her grief
Hyundai used attempted suicide to sell its environmentally friendly cars.
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