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Proposal: new guidelines for social media during a crisis

I propose a few guidelines on how brands can handle social media when crises occur.

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What’s the difference between storytelling and corporate speak?

California-based public relations group the Hoffman Agency put together this infographic delineating the virtues of storytelling vs. the vices of corporate speak.

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Nichole Kelly on key factors in content marketing

Content marketing in blogging and social media can take tremendous effort and patience. But where do you get started?

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Boston Marathon tragedy: glimpses through tweets

Two bombs near the finish line of the Boston Marathon killed three people and injured more than 140 today. I just wanted to share a glimpse of how a few of our speakers reacted on Twitter.

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Huntsville wins its own social media conference

Huntsville won a Facebook contest on Tuesday to hold the 2013 Social Media Tourism Symposium in November. The Huntsville/Madison County Convention and Visitors Bureau led the voting effort on Facebook and Twitter, beating out Missoula, Mont.

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Andrea Weckerle shares ways to drown out the haters

One concern that keeps companies from engaging in blogging and social spaces is the online army of negative nellies. Y’all Connect speaker Andrea Weckerle thinks we have another option: Take back the Internet.

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Photo essay of North Korea, as told in Instagram

Your story can be told through a handful of Polaroids, a carousel of 35mm slides, a gallery on your site, an album on Flickr, a video slideshow on YouTube … and so many more ways.

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Ike Pigott responds to a tweeter with ‘Serenity’

When Y’all Connect keynote speaker Ike Pigott detected an unhappy soul in the ‘verse, he sprang into action. He used a common interest, “Firefly,” to connect with a stranger commenting on Twitter about Alabama Power.

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Peter Shankman sizes up skinny jeans ‘hoax’

American Eagle has received attention for its ultra-skinny jeans campaign this week. Marketing expert and Y’all Connect speaker Peter Shankman appeared on “Today” this morning to evaluate if the viral campaign’s story helped or hurt the brand.

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