I propose a few guidelines on how brands can handle social media when crises occur.
California-based public relations group the Hoffman Agency put together this infographic delineating the virtues of storytelling vs. the vices of corporate speak.
Content marketing in blogging and social media can take tremendous effort and patience. But where do you get started?
Two bombs near the finish line of the Boston Marathon killed three people and injured more than 140 today. I just wanted to share a glimpse of how a few of our speakers reacted on Twitter.
One concern that keeps companies from engaging in blogging and social spaces is the online army of negative nellies. Y’all Connect speaker Andrea Weckerle thinks we have another option: Take back the Internet.
Your story can be told through a handful of Polaroids, a carousel of 35mm slides, a gallery on your site, an album on Flickr, a video slideshow on YouTube … and so many more ways.
American Eagle has received attention for its ultra-skinny jeans campaign this week. Marketing expert and Y’all Connect speaker Peter Shankman appeared on “Today” this morning to evaluate if the viral campaign’s story helped or hurt the brand.