STREAMING/DOWNLOADABLE VIDEO. Telling your story and serving the branding and awareness function of marketing only gets you so far. At some point, someone will ask what your company is getting from social.
Award-winning strategist Jason Falls will bring his candid, no-b.s. style to the task, illustrating how you can drive and measure business outcomes with strong social marketing efforts.
Filmed June 13, 2014.
Our guests said …
- • “Very funny, good insight and explained in an interesting way.”
- • “Practical steps for measuring and raised industry case studies.”
- • “Funny and strong presentation. Best of the day!”
Clip: The factors in tracking a company’s rising or falling reputation
Clip: How to quantify this important metric within companies
Clip: The layers and the parts of the latest marketing funnel