David Griner: “How to Create Clickable Content Without Selling Your Soul”

$19.00

STREAMING/DOWNLOADABLE VIDEO. Effective, attention-grabbing headlines don’t have to be clickbait nonsense or inscrutable SEO garbage. We’re living in a golden age of shareable content. Strong storytelling and intelligent writing are more appreciated (and vital) than ever.

David Griner, digital managing editor of Adweek.com, will share some tips that have helped his site’s readership and social media engagement explode in recent years. The veteran presenter and digital strategist will walk attendees through tangible, practical tips that can help any publisher, personality or marketer better connect with the right audience.

Description

STREAMING/DOWNLOADABLE VIDEO. David Griner walks you through tangible, practical tips that can help any publisher, personality or marketer better connect with the right audience.

 

Filmed June 12, 2015.

Clip: How David’s team brought more readers to their site over the long haul

Clip: The difference between honest headlines and clickbait ones

Clip: A list of questions for writers and editors to improve headlines and stories

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Additional information

Length

52 minutes

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