Writer John Boitnott explores the four ways Netflix uses targeted marketing to increase subscriptions and viewing hours.
Tag Archives: target audience
Digital marketing in 2038
Let’s take a few wild guesses as to what our marketing looks like in 2038 …
Video: James Spann on successful strategies for social media
From Twitter to YouTube, from Google+ to Snapchat, he frets over followers and cranks out content.
Video: Whitney Breaux on consistency in customer experience
She gets how all of us have the power when shopping online and in person.
Video: Jason Falls on analyzing social conversation
He shows how to use this emerging type of market research as well as how do to it on a limited budget.
Faces
Meeting hundreds of you at our events and talking with you online every day gives me a clear picture of our audience.
What do we need to build an online buyer persona?
To create a realistic buyer persona, we need good building blocks. Let me offer some ways to assemble the puzzle into a clear portrait of our target audience.
Video: Shelly Kramer on better content marketing
Shelly Kramer has worked with clients on their content and their marketing plans. She explains it all in “Content Marketing: What, Why and How to Kick Butt at It,” her presentation at Y’all Connect.
Video: James Spann on new tricks from a seasoned broadcaster
He learns, he adapts. And in these videos, he shares his insights.
Video: Ike Pigott on great brand interactions in the moment
Ike shared his insights and his techniques during his talk “How Social Serves Strategy When Disaster Strikes” at Y’all Connect Presented by Alabama Power.
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This is the end, beautiful friends
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The ethical digital marketer
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Behind the buzz: N2V marketing from Netflix
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Hungry for content, starving for stories
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Wade Kwon: You're on. Thanks for everything, Ike....
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Ike Pigott: Some things you wish would have lasted forever. Th...
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germingham: And Jet Packs, right? Finally we get Jet Packs....