Standing out in the digital world isn’t easy, but it is possible. Especially for businesses unafraid to go it alone.
What do we need to build an online buyer persona?
To create a realistic buyer persona, we need good building blocks. Let me offer some ways to assemble the puzzle into a clear portrait of our target audience.
Two easy ways to test your site’s mobile design
A couple of easy tests to ensure your site is mobile friendly.
5 questions you should ask before guest blogging
The host blogger and guest blogger should confer to create a plan that gives both clear direction and clear expectations.
How much should our brand post on social media?
Post often, post fearlessly, and keep the audience in mind at all times.
Don’t tell a story just to tell a story
Marketers often fall into the trap of filling air time and email newsletters simply because they exist.
Is blogging still a thing? Hell no.
This isn’t the time to start a blog, and it’s a perfect moment to escape blogging for longtime practitioners.
Great ebook ideas to win new blog subscribers
By offering valuable ebooks for the cost of an email address, everybody wins.
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This is the end, beautiful friends
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The ethical digital marketer
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Ike Pigott: Some things you wish would have lasted forever. Th...
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germingham: And Jet Packs, right? Finally we get Jet Packs....