Several options for converting Illustrator or InDesign files for HTML emails.
Where do you need help with digital marketing? Tell us.
We’ll be happy to answer your questions or point you to the best resources online and offline.
Meet our new Salesperson, Laura
I’m happy to announce that Y’all Connect has added a Salesperson. Laura Prewitt possesses many talents, including sales, marketing and helping people.
Are audiences as crazy for videos as advertisers are?
Two studies indicate the format isn’t growing on fans as quickly as once thought.
Run fast, run free: See this student spec spot
Adidas may not care for this homegrown commercial, but the advertising community seems to love it.
Let’s kill vanity metrics
Leaders should cut off funding for these ego-driven exercises in vanity metrics. They should demand clear analytics reporting and tie them to specific business goals.
Video: Understanding Dan Harmon’s storytelling steps
Will Schoder put together the video essay “Every Story Is the Same” to take us through each of Dan Harmon’s storytelling steps.
Greenery for 2017: A prouder shade of okra
Pantone has a color in mind for 2017: 15-0343. It’s probably easier to call it by its other name, Greenery.
Holiday freebie: Magic City Sticker Pack
For early holiday fun, download a free pack of Birmingham-themed stickers. Local software startup Airship created a set for iMessage for iOS devices.
Video: Brad Bird tells stories, which happen to be fantastic. And animated.
Bird’s commentary on thoughtful storytelling accompanies footage from his and other animated films. He lauds restraint and emotional connections over nonstop frenetic pacing for the sake of action.
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